Online Casino Design
But the design and layout of the casino’s website should be a factor in their decision too. Yes, you heard us right. Website design is more important to the online casino experience than most people think. Before you make a deposit, or take your first spin on the digital slots, the website is the first judge of character for an online casino.
Online Casino Site Designs, Play A Vital Role.
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- 2NT8 Website design. This is a service/managment gaming company that wanted a new look n feel for their website. First i redesign also the old logo and made the website look more elegant and modern, easy to handle for customers, and integrating the whole casino concept.
- Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question.
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So you like to take the iGaming world by storm.
It’s the perfect time to do so, since everyone’s on the Internet and getting started to get bored and finding ways to cure their boredom.
Casinos, whether online or land-based, all operate on heavy money transactions. Since we’re talking about money—something most people sweat to earn, trust and reliability are some of the most important characteristics that they’d hope to find on your iGaming website before they deposit their money and trust you for handling them.
In this article, we’re gonna talk about two things that don’t usually connect at first glance yet vital enough for an iGaming businessperson like you not to overlook: the relationship between Design and Trust.
Design is more than just being pleasant to the eyes, sleek, or good-looking. All good relationships, whether online or offline, people to people, business to business, people to business and vice versa—are founded on trust.
Design and Trust. If they’re people, Design is the life of the party, while Trust is the class secretary, bookish type who won’t take any nonsense. Who would’ve thought they’d look good together? Spoiler alert: there’s actually a thing called Design for Trust. Want more? There are actual design researchers studying patterns in trust.
Design and Trust. They are more connected than they first seem to be.
Casino Design Firms
BE CONSISTENT: EFFORTLESS AND FAMILIAR
It should be a design that caters to your players’ user experience. Make sure that your website is treating your players well, like how good hotel staff treat its customers. That means, making things easy instead of hard for them.
Since we’re on the design discussion, your iGaming website should be designed in such a way that it’s easy for your players to find what they’re looking for in the spot where they expect to find it. For example, the support live chat is on the lower right side of the page, the page directory (where you can click stuff like About Us) is on top of the page, etc.
People have hundreds of places they go to online on a daily basis. They go from five different chat apps, ten article pages from ten different websites, and also probably other online casinos besides your online casino. Now, don’t get us wrong and cry over their ‘disloyalty’ to your online casino and keep your eyes peeled to what we’re about to say: They’re looking for familiar experiences in every section on the Internet they go to. Unread messages on chat apps are down below, the latest message previews are on top, and the likes. If you watch your behavior closely, you’ll notice that you also behave the same way.
So give them a smooth experience and don’t go reverse-placing the stuff from their usual direction. They wanna play on your online casino, but not play hide-and-seek on the buttons they need to click before they could bet.
BE EASY TO UNDERSTAND: SIMPLE COMMUNICATION
Your players, unless they make a living on online playing and betting, have lives outside their playtime at your online casino. Most of the time. You wouldn’t wanna complicate their already-complicated lives with hard-to-read fonts and an iGaming website that is hard to skim.
What’s more, if your iGaming business is targeting multiple regions that don’t share the same language, then it’ll be more helpful if you use language that will be understood at first glance by everyone from that target region.
Now, iGaming websites are not text-heavy, unless you’re looking at the blog and news page. But the actual pages where your players actually play should only have the details that they’d want to see and details that they’re staring at in order to find out what they should bet for and in what manner. Details that will help and affect their play.
You know the old saying: “When in the land of Design, invest in Trust.” Yeah, maybe we just rephrased the actual old saying a little bit, but it doesn’t make it less true: Trust doesn’t want ever to come last in your priorities. There are consequences if you do. Invest in trust, for the longevity of your iGaming business
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Over the courseof a few years, online casino gaming has exhibited various positivetransformations that revolve around advancements in technology. Complete areasof the industry have been overrun by contemporary design trends such ascryptocurrencies and mobile gaming capabilities to push the huge industry evenhigher. Discussions are always underway, looking at evolutions in playerbehavior and technology while analyzing ideas for adoption or trend designdirection hints.
Top trendsdesign in online casino gaming that is worth watching include
Live table gameincrease
The divisionbetween online casino gaming and the land-based offerings is at most blurred bythe availability of live table games. These are a slight variation of thetables set in brick and mortar casinos in that they are remotely broadcast inreal-time to punters in locations around the world. The only thing staticwithin this setup is the live table dealers who moderate the games, and designtrends in software and hardware components for willing online participants.
Game developerslike net entertainment and evolution gaming have developed their portfolios forlive table games such as blackjack, Texas Hold’em poker, roulette, and baccarat.
VR gaming trends
A virtual reality gaming trend involves thesimulation of entertaining settings generated by computer software with avatarsin place of dealers. Online casino gaming has given VR a shot and are quicklyupgrading their tables games to create a uniquely appealing new way ofgambling, aided by the dynamics of live environment simulation andcomputer-generated games. The only downside to this trend design is theunavailability of online casino games that do not require special VR headsetsand devices to play, and developers were in a race last year to succeed inthese endeavors.
In-depth 3D slotmachines
Video slotmachines on some major online casino gaming platforms have been infiltrated by3D graphics, renewing interest in the games. For years, video slots playerswere growing weary of the flat game designs that were being recycled across theonline casino gaming sector, but the last two years have seen 3D take them tothe next level. This incorporation of superb animation, slots role play, andbreathtaking graphics is an inviting way to keep punters working their waysthrough multiple levels and bonus plays.
With 3Danimation and online interaction being the way forward for online slotmachines, this looks to be a future trend design that will impact casinogaming.
Progressivejackpots
There are biggerand better progressive jackpots available across the online casino gamingplatforms coupled with various special offers that complement the gambling fun.Huge numbers of players are being attracted to the online casino front due tothe availability of bonuses that progress into mega jackpots for committedpunters. Currently, there’s no comparison between the jackpots that happen inland-based Vegas-style casinos, and the progressive jackpots being offered bythe online gambling providers.
Liberal onlinecasino regulation
More nationalgovernments and international casino regulators are adopting a liberal stancein their online gambling restrictions, and only a few jurisdictions remainunmoved. A much more open approach to online gambling operations licensing andregulation has seen countries like Sweden or Finland seek out internationalcasino providers for their domestic markets. Others are seeking to break up themonopolies that some online casino regulators have enjoyed for years, and taxesfor licenses are being made investor-friendly.
Online Casino Designers
Due to theamount of revenue to be had from online casino gambling, places like thePhilippines, Japan, and Macau have relaxed their earlier bans.There is currently a ripe US and Canadian casino market that has been spurred by the LatinAmerican online gambling craze, and investors are falling over themselves tolaunch services there.
Conclusion
The changes toregulation will impact online casino gambling profoundly from here moving on,encouraging the B2B segment of the industry towards unstoppable growth.Established online casino gaming creation studios are now forming independentbrands to develop content for these parent companies, and this level ofprojects will shift the trend designs for years to come.